Free SWOT Analysis Template

Free SWOT Analysis Template

Free SWOT Analysis – Understanding your business’s strengths and weaknesses is essential for growth. That’s where a SWOT analysis comes in. To make the process easier, we’ve created a Free SWOT Analysis Template that helps you identify internal and external factors affecting your business.

Whether you’re launching a start-up, growing a small business, or planning for the future, this free template gives you a simple, structured way to analyse your business position and plan strategically.

Free SWOT Analysis

Download Free SWOT Analysis Template

What is a SWOT Analysis?

A SWOT analysis is a strategic planning tool that helps you assess:

  • Strengths – What your business does well.

  • Weaknesses – Areas where you can improve.

  • Opportunities – External factors you can take advantage of.

  • Threats – Risks that may impact your success.

By clearly identifying these four areas, you can make smarter business decisions and create strategies that play to your strengths while minimising risks.

Why Use a SWOT Analysis Template?

Our Free SWOT Analysis Template makes it easy to:

  • Structure your ideas in a clear format.

  • Brainstorm with your team during planning sessions.

  • Spot growth opportunities and potential challenges.

  • Build a stronger business plan or pitch.

  • Keep a record of your strategic thinking.

It’s a powerful yet simple tool for entrepreneurs, small businesses, and growing companies.

What’s Included in Our Free SWOT Analysis Template?

The Free SWOT Analysis Template is designed for quick and easy use. It includes:

  • A professional, editable grid format (Strengths, Weaknesses, Opportunities, Threats).

  • Space to add bullet points or detailed notes.

  • Clear prompts to guide your thinking.

  • Printable and digital versions for flexible use.

You can open the template in Word, Google Docs, or similar programs.

Who Should Use This Free SWOT Analysis Template?

This template is ideal for:

  • Startups looking to validate a business idea.

  • Small business owners reviewing their strategy.

  • Teams preparing for growth or change.

  • Students and entrepreneurs learning business planning.

  • Anyone who wants a clear picture of where their business stands.

How to Use the Template

  • Download the Free SWOT Analysis Template.

  • Fill in each section with your business insights.

  • Discuss with your team or advisors to gather ideas.

  • Use the results to inform your business plan or strategy.

Download Your Free SWOT Analysis Template Today

Get a clear understanding of your business and its environment. Download your Free SWOT Analysis Template now and start making smarter, more strategic decisions.

[Download Free SWOT Analysis Template]

Additional Reading –

Free SWOT Analysis FAQ

Is the Free SWOT Analysis Template really free?

Yes – you can download and use it at no cost. No signup required, no credit card details and no free trials.

What format is the template in?

It’s available in Excel and can also be opened in Google Sheets

Can I customise the SWOT Analysis template?

Absolutely. The free SWOT analysis template is fully customisable to your specific business needs.

Do I need business experience to use it?

No – the template is beginner-friendly and suitable for anyone.

How long does a SWOT analysis take?

It can take anywhere from 30 minutes to a few hours depending on the detail you go into.